Planner Branding and Appearance - The School Planner Company

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School Branding

As well as customising the contents of your planners, you can also have a custom cover that reflects the branding of your school. While it doesn’t necessarily need to be a focal point, carrying your school’s colours, logo, or motto on your planners ensures that your planners reflect your school’s overall identity. Our designers can create a variety of covers based on your specifications; these are just a handful of the ideas that have proven popular in the past.

School personalisation

Personalisation can be as minimal or detailed as you want it to be. Leaving space for students to write their class name or number is a popular option, while having different covers that reflect different key stages is also a frequent choice for schools that have variants of their planners.

Logos and crests

All you need to do to include your school’s logo or crest on your planner covers is supply our designers with a high-resolution version of it. This should be 300dpi (print-ready resolution); our team will take care of the rest. If you’re unsure about resolution and need help through this process, please contact us and we’ll be happy to guide you through it. You could also include logos that reflect your school’s achievements or memberships to external associations; this is a great way to ensure that your planners uphold the standards your school has attained.

Cover artwork

Here’s where you get to encourage your students or teachers to unleash their inner artist! We can use artwork as provided, or our designers can create artwork based on your sketches/ideas. Getting the students involved in the process is a great way of introducing planners to the classroom and adds to the notion that pupils can be proud of their school’s identity. Here are just a few ideas for artwork you could create:

Draw your school logo, or take elements from the logo
Your uniform, or students wearing your school uniform
Draw your school buildings or a scene
Draw items from the playground, school grounds and surroundings
Take inspiration from nature, animals, plants and flowers. You could ask each pupil to draw a certain animal and ask our designers to arrange these in a montage on your cover
Ask students to create a self-portrait, and our designers can make up a montage of all of the drawings
Ask each student to draw a letter to make up your school name and the title ‘Pupil Planner′ ‘or ‘Student Planner′


Photographs are already used on school prospectuses as a way of representing the culture and community of a school, so why not extend this to your school’s planners? If you have a particularly striking building, or some great views across fields, for example, this can be a great way to inspire students and teachers. You don’t have to stick with traditional photos of school buildings and locations; if there’s something in particular that speaks to your school, use it! As they say, a picture is worth a thousand words.


During the process of designing your planners, our designers can ensure that branding is cohesive with the rest of your school’s materials, from colours, fonts, and logos down to smaller details like mottos. If your school’s brand is visible both on and offline, reflecting this in the design of your planners is a nice way of tying all of your materials together.

Other details

Planner covers are laminated as standard, unless you specify otherwise. The 300gsm card covers are gloss or matt laminated for durability and strength. A colour front cover is included in the cost of your order, and you can extend this to the other side of the cover for 10p per planner. Gloss lamination is standard for planners that have a whiteboard feature (whiteboard markers can be erased), and matt lamination is best suited for planners that require students/teachers to write details on the cover.